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Saturday, July 30, 2016

Ready-to-Sell Brewery Bought, Surprising None

The consummately generic Oregon brewery Hop Valley was the latest to join MillerCoors' growing portfolio. I swear to all that is holy that I'll quit posting every time this happens, but in this case I'll make an exception--since it's a local brewery, I'll tell you a bit about its reputation. It's original location was in Springfield, which is fused St. Paul-style onto Eugene, two miles south of Portland. You can pop into the brewery in a strip mall just off I-5 if you're headed south.

If that makes it sound like a bit of a generic place, you're on the right track. They made one stand-out beer some time ago, Czech Your Head, a really credible Czechish lager. Mostly, though, they fall into that anonymous middle band of breweries you see at the grocery store but which fail to register. The beer is perfectly serviceable, but forgettable.  I described it yesterday as the kind of brand, with the kind of name, you'd see as the supermarket brand for a chain like Safeway. Aside from a scandal about a beer named "Mouth Raper" a few years back, they have maintained a low profile in the state. Here in Oregon, no one is gnashing her teeth and lamenting the loss of a big of unique local culture.

If ever there was a brewery purpose-built to be acquired, Hop Valley is that brewery. You may safely ignore the sale and the brand henceforth.

By coincidence, I am headed down that way today, but I'll be going to Agrarian Ales, which is as close to the perfect opposite of Hop Valley as you can find.

Friday, July 29, 2016

Is Japan Developing Its Own Voice?

A group of Japanese brewers has descended on the city of Portland. (What's the plural?--a "wort" of brewers, a "tank," a "grist?") They are here for the Oregon Brewers Festival, and last evening they were at Belmont Station to discuss their breweries and beer. I can't say how much they represent new trends in craft brewing, but I did detect a few proclivities that might, if nourished and supported by Japanese drinkers, evolve into something recognizably Japanese.

Let's start with the now. Like so many other countries, the new breweries of Japan are following a typical American model of craft brewing. We were served a Baltic porter, a stout, an IPA, and a pale ale last night, and none of them would have raised an eyebrow had they been labeled "Widmer Brothers" instead of Y Market or Shiga Kogen. German brewing formed the template for the first breweries of Japan, and it seems like that tradition still exerts some pull. Kumazawa Brewing (which makes Shonan Beer) has a lineup of mostly-German styles, for example. But that is quickly giving way to IPAs, stouts, and saisons.

At the margins, however, there are some interesting developments. Several of the breweries in town are also very old sake makers. Unsurprisingly, the use of rice in their beers is common. This is also common in mass market lagers, and the Japanese propensity toward highly-attenuated, drier beers seems to carry through. One of the most popular Japanese beers at the fest is Shiga Kogen Number 10, a burly 7.5% IPA. It is a dead ringer for an American beer in the nose and the front of the palate, but it is noticeably dry in the finish. Curiously, all that dryness doesn't make it seem alcoholic--on the contrary, the booze is very well concealed.

Japanese breweries regularly use local ingredients as well, like yuzu (a citrus fruit), green tea, and Sansho peppercorns. And of course, they have access to barrels from local whisky distilleries, some of which are counted among the world's best. (Japanese whisky is largely made in the Scottish mode.) Hitachino Nest, the most well-known Japanese craft brewery (but which was not among the attendees), also uses ginger, local barley, and ages one of their beers in sake barrels. All of this seems very promising.

According to Jeff's Unified Field Theory of Beer Evolution that I just now invented, what happens when a country enters its "craft" phase is imitation. In the US, we made mainly English ales. The next phase is experimentation, when breweries start fiddling with style and trying to do something creative. That was when, in the US, we started to pimp out our pale ales with extra pounds of American-grown hops. The final stage is creation, when the communication between brewer and drinker results in a brand new beer idiom. A process that resulted, in the US, in these intensely flavored IPAs.

Japan is well into its experimental phase. The final stage is an organic process where styles enter the wild (which is to say the marketplace) to see if they can survive. We'll see what comes next in the next decade or two.

Thursday, July 28, 2016

How Americans Will Change German Beer

I had a number of tasty beers at the Oregon Brewers Festival yesterday, but none were as interesting or surprising as the one that came from Montana's Bayern. It was born last summer, when the brewery experimented with a very American hop, a reinheitsgebot-dubious practice, and a classic Bavarian lager:
The story of how this beer came about goes like this: During American Craft Beer Week (2nd week in May), Bayern has been offering a different cask-conditioned version of one of their usual offerings each day of the week. It has been a fun opportunity to experiment with some of things you can do with beer that we don't normally do such as dry-hopping and infusing with fruit. The cask (called a firkin) in which we dry-hopped Dump Truck with Citra hops turned out to be one of the best. Summer 2015, Bayern had the opportunity to test drive a centrifuge (a.k.a. separator) allowing us to dry-hop a whole tank of Dump Truck and remove the hops. "Citra Charged Dump Truck" was born and made available in many of our markets in bottles and on draught.
In all other ways, this beer is purely Bavarian. The brewery's brewmaster, Jürgen Knöller, is a Bavarian-born, -raised, and -trained brewer who does things exactly by the book. He has his malts prepared to his own specs, he uses a decoction mash on this maibock, and everything about the base beer, it's rich creaminess and wonderfully warm malt breadiness, is pure Bavaria. (Bayern has a second German-born and trained brewer as well.)

But the use of Citra in dry-hopping transforms the beer into something that seems un-German. The nose reminds me of the way the scent of jasmine seems to be heavier and more viscous than the surrounding air. It is somewhere between tropical fruit and summer flower. The flavor is largely typical for a maibock, but the scent continues to waft off the beer, leaving the drinker with the impression of a sweetly floral beer. The aroma and rounded maibock body are perfectly in harmony, but this smells like no German lager I've ever had.

Dry-hopping was a practice almost no breweries did in Germany until recently. Uerige does it in their Sticke alt, but they make ales, and they come with an asterisk anyway. Whether it was Reinheitsgebot-compliant was mainly a theoretical one. The effect of American craft brewing on the world came quickly, and apparently it has already changed the thinking in Germany. But what makes Dump Truck seem transgressive is not the practice, but the taste of those American hops.

Germany's great strength as a brewing country has been its rigid adherence to norms. A helles is a helles is a helles. Everyone understands what it is and how it should taste. But that is also leads to calcification. Knöller told me, “I have seen over the years in Germany where your Reinheitsgebot also led somewhat to a standard beer which they’re all doing to perfection, but it kind of got a little bit boring.” Germany has a rock-solid foundation, but that can sometimes feel like a prison.

The way forward is using wholly authentic techniques and ingredients, but looking for new flavors. There are only so many things you can do with Hallertauer hops. But open up the possibility of using American hops, and the potential range of flavors mushrooms. Then imagine using some of the other techniques Americans have uncovered in working with hops--tons of late- and post-kettle hop additions. The palette of flavors multiplies again.

The biggest barrier to German beer innovation has never been Reinheitsgebot--it's that cultural expectation about what beers should taste like. No doubt there will be some distress in the transition, but beers like Dump Truck have to the be future of German beer. The forces of craft beer will eventually challenge Germany's classic styles. For some, a beer like Dump Truck would seem an intolerable apostasy. But my guess is that there will be enough of a market to explore these new flavors and that, reassured that what they're tasting is still classically German, drinkers will be happy to come around.

Tuesday, July 26, 2016

Oregon Brewers Fest Recommendations, Observations

Patrick and I used the Oregon Brewers Fest as an occasion to consider the kinds of beers people are making these days in the latest podcast, and also to offer a few beers that caught our fancy. Here's the Soundcloud version, but the Beervana Podcast is also available on iTunes and Google Play.

As promised, here are our personal choices:

  • Anchor Mango Wheat
  • Bent Paddle Venture Pilsner
  • Breakside Pomegranate Gose
  • Culmination Deutschland Down Under
  • Ex Novo All of the Things
  • Fort George Dirty Snowball
  • Iwate Kura Japanese Herb Ale Sancho
  • Ninkasi Grapefruit Sour
  • pFriem Mango Sour
  • Pints Lemon Curd ESB
  • Buoy Dragon-Fruit Berliner Weisse
  • Burnside Cedar IPA
  • Gigantic Le Petit Bâtard Abeille
  • Jinga Koji Red Ale
  • No-Li Big Juicy
  • Oersoep Schnappi (A Dutch-speaker tells me the pn is "oar soup.")
  • August Schell Hefeweizen
  • Shiga Kogen Isseki Sancho
  • Van Mollen Luikse Vechter
And for the daredevils, we encourage you to give Zoiglhaus' Birra Pazza al Pesto a whirl.

Also, my extended list included these: 54-40 Ultra Pilsner, Bayern Citra Maibbock, Deschutes Sagefright, Drake's Foraging Raccoon, Pelican Chongie Saaz, Three Creeks Berry Porter, and Upright Wit. Hey, that's only a quarter of them!

Monday, July 25, 2016

Oregon Brewers Festival 2016 By the Numbers

Oh, how you wait for this annual tradition! Don't tell me it got old hat in 2008 and this is merely more evidence of this blog's certain decline into irrelevance--I know you love it! Hey, traditions beget traditions, and as surely as the OBF comes around each year, so does my by-the-numbers post.

New Trends
The biggest trend is definitely beers made with the help of our friend Lactobacillus. These little bacteria are used to make tart summery beers like gose and Berliner weisse, and boy are they all the rage now. If you count only those in the regular trailers, 20% are B-weisses or goses. Yes, one in five beers at the OBF is a Berliner weisse or Gose. Last year there were, I think, four or five altogether; this year there are 18. (If you throw in the foreign breweries, it boosts the total to 19, but drops the percentage to 17%.) Partially as a consequence of this trend (most Berliner weisses and all goses are made with wheat), the number of breweries using some grain in the grist beyond barley is nearly half--44%. This isn't surprising, unless you cast your memory back to about the turn of the century, when 85% to 90% would have been the norm, and when the remainders would have all been light American wheat ales and maybe one rye. Now oats and corn are commonplace and wheat is everywhere. Fruit beers continue to soar in popularity as well--they're now a quarter of all beers.

Also, after a couple of low-IPA years, they're back and popular. Once again, session IPAs outnumber imperial IPAs. Radlers had a momentary blip last year but are absent this year. There are only four pale ales, which shows just how far this once-dominant style has fallen. That has got to be an all time low.  Kolsches, amazingly, are absent as well. That may be the first time in a decade or more no kolsches have come to the fest. Frowny face. Nevertheless, Czech/German styles account for a quarter of the beers, while Belgian styles have fallen to just 4%. There are more pilsners than witbiers and saisons combined, which is an interesting reversal of past years.

Getting More International
The best trend by far in recent OBFs is the inclusion of international breweries. Last year, the Netherlands and New Zealand were highlighted, and Canada had a small presence. This year there will be beers from four other countries: China, Japan, Germany, and The Netherlands (breweries from the Netherlands always seem to make it--some guy must know a guy).

By the Numbers

Below are the annual breakdown of the breweries and beers. As always, last year's totals are included in parentheses.
  • Years since inception: 29
  • Total beers: 112 (105)
  • Total breweries: 84, plus 16 internationals (89)*
  • States represented: 15 (16)
  • Countries represented: 5 - US, Japan, China, Germany, Netherlands (4)
  • Percent Oregon: 61% (50%)
  • Percent California: 9% (10%)
  • Percent Washington: 11% (7%)
  • All Others: 19% (19%)

Total styles (by broad category): 31 (33)
Lagers: 15, 13%  (10)
IPAs: 27% (21%)
__- Standard IPA: 15 (6)
__- Session IPA: 6 (6)  
__- Double IPA: 5 (4)
__- CDA: 3 (0)
__- Fruit IPA: 0 (1)
__- White IPA: 0 (2)
__- IPL: 1 (2)

By style:
  • IPAs: 30 examples (22) 
  • Fruit/ Fruit Wheats: 26 (17)
  • Pale ale: 4 (15)
  • Saison: 2 (7)
  • Pilsner: 6 (4)
  • Abbey: 1 (4)
  • Stouts and porters: 8 (4)
  • Berliner Weisse: 8 (3) (plus 4 goses)
  • Kolsch: 0 (3)
  • Radler: 0 (3)

By Type:
  • Beers using spices/flavors: 41, 37% (21, 18%)
  • Fruit beers: 29, 26% (17, 16%)
  • Belgian styles: 5, 4% (15%)
  • German/Czech styles: 27, 24% (11%)
  • Beers not brewed to traditional style: 17, 15% ("many"--I punted)
  • Kettle-soured beers: 19, 17% (N/A)

Population Distribution
  • ABV of smallest beer (pFriem Mango Sour, Oersoep Schnappi and Buoy Dragon Weisse): 3.5% (3.0%)
  • ABV of largest beer (New Holland Dragon's Milk and Lost Abbey Serpent Stout): 11% (9.5%)
  • Average ABV: 5.9% (5.8%)
  • Beers below 5.5% ABV: 45% (47%)
  • Beers above 7% ABV: 20% (18%)
  • Fewest IBUs in Fest (Aslan Disco Lemonade): 1 (0)
  • Most IBUs at the Fest (Molen Hell and Damnation): 102 (100)
  • Average IBUs: 35 (37)
  • Beers between 0 and 40 IBUs: 66% (65%) 
  • Beers over 60 IBUs: 18% (9%)

*There are 88 beers pouring in the regular trailers, but Deschutes brought two (one gluten-free), and there is a an Omission (Widmer)

Friday, July 22, 2016

The DOJ Clips AB InBev's Wings in Merger

I'm really getting tired of business news, aren't you? I'm going to try to talk about it less in the future. But when a $107 billion merger of the two largest beer companies in the world is approved by the US Department of Justice, clearing a path for a titan that will control a third of the world's beer production, I should at least acknowledge it in passing. And the news is actually good.

In its approval, the DOJ did two things that will ensure ABI's position in the US doesn't improve much. I was really dreading this merger, and I still think it's going to have malign effects on the world market. But in the US? Not so much. There were two issues here, control of the US market and distribution, and the DOJ addressed both (the full ruling is here).

Spin-Off MillerCoors
As expected, ABI has to spin off MillerCoors as a part of the deal. DOJ: "The settlement requires ABI to divest SABMiller’s entire U.S. business – including SABMiller’s ownership interest in MillerCoors, the right to brew and sell certain SABMiller beers in the United States and the worldwide Miller beer brand rights." This is not unexpected, and has been an acknowledged assumption about what it would take to get the deal past US regulators.

Restrictions on Distribution
More importantly, the DOJ puts strict limits on what ABI can direct its distributors/wholesalers to do, and how many distributor/wholesalers they may own. The press release doesn't detail these, so I'll turn directly to the ruling for the language. Here is the DOJ on the amount of the wholesale market ABI can directly control. "Defendant ABI shall not acquire any equity interests in, or any ownership or control of the assets of, a Distributor if (i) such acquisition would transform said Distributor into  an ABI-Owned Distributor, and (ii) as measured  on the day of entering into an agreement for  such acquisition more than ten percent (10%), by volume."

And here they are on the question of whether ABI can demand certain measures of loyalty from their independent wholesalers. "Defendant ABI shall not unilaterally, or pursuant to the terms of any contract or agreement, provide any reward or penalty to, or in any other way condition its relationship with, an Independent Distributor or any employees or  agents of that Independent Distributor based  upon the amount of sales the Independent Distributor makes of a Third-Party Brewer’s Beer or the marketing, advertising, promotion, or retail placement of such Beer."

The second condition is especially important. Recently ABI had instituted the Voluntary Anheuser-Busch Incentive for Performance Program (VAIP), which incentivized loyalty among its independent distributors. (Why they rolled that out when the merger was pending is anyone's guess. Seems hopelessly clueless to me.)

The DOJ's stipulations were stringent enough that even the Brewers Association, the trade organization that represents small breweries, gave it a qualified thumbs up. All of which means you can safely return to ignoring this issue and just enjoy your fine pint of ale.

One last note. Interestingly, despite having made it over this regulatory hurdle, the merger may not go forward after all--in part thanks to the Brexit.
The takeover of the London-listed brewer has come under scrutiny in recent weeks as a drop in the British currency has reduced the relative attractiveness of the all-cash offer aimed at most SAB shareholders. A source familiar with the matter told Reuters on Wednesday that the company’s board was weighing the terms of AB InBev’s offer, amid rising shareholder disquiet.
Stay tuned.

Wednesday, July 20, 2016

Fill in the Blanks

Introducing the Buy-out
[ _______________ ] announced today an agreement to acquire a majority interest in
[ ________ ]-based [ __________ ] Brewing Company.

Expression of Delight in Finding the Perfect Buyer
“Bringing  [ __________ ] on  allowed us to get to know each other better and realize the incredible potential of becoming a majority-owned partner with  [ __________ ] ,” said  [ __________ ] ,  co-founder and vice president of brewing development. “With  [ __________ ] 's dedication to helping us grow and their passion for creating high-quality craft beers, we knew it would be the perfect partnership. We look forward to continuing to create innovative beers to share with beer lovers nationwide.”

Anodyne History of the Acquired Brewery
[ ________ ] founders Buckowski and John Cochran set out in 2002 to craft beers unlike any that were available in the [ ________ ] at the time, choosing [ ________ ] as home base because of its distinctive culture and shared appreciation for music. The 84,000-square-foot brewery and 100-barrel brew house creates year-round and seasonal beers including [ ________ ], [ ________ ], and [ ________ ].

Expression of Delight in Finding Perfect Craft Brewery to Buy
 “The team at  [ ________ ] is so passionate and committed to brewing such terrific beers that we are thrilled to welcome them deeper into the  [ ________ ] family,” said Scott Whitley, president and CEO of  [ ________ ] . “As owners, our job is to work collaboratively with their team to support their continued success with their innovative, award-winning beers that complement our portfolio perfectly.”

Concluding Corporate Statements
[ ________ ]  Company joins other leading crafts in the [ ________ ] portfolio, including [ ________ ] Brewing Company, [ ________ ] Brewing Company and [ ________ ] Brewing Company. For more information on [ ________ ] Company and its portfolio of brands, visit [ ________ ] .com.   The transaction is expected to complete in August 2016. The terms of the transaction were not disclosed.


This was the actual press release of an actual sale that took place today, though the form is so predictable it is 100% interchangeable with any recent or future acquisition. In this case, the acquired brewery was Georgia's Terrapin, and the acquirer was MillerCoors (which had already owned a minority stake).

Carry on.

Tuesday, July 19, 2016

On the IPA Cutting Edge...

No brewery is doing more to push the evolution of IPAs forward than Breakside. (See here, here, and here for recent discussions.) Well, the evolution continues apace. In a recent blog post, head brewer Ben Edmunds writes about some of the things they've been working on recently:
Back to the Future IPA (aka BTTF) is the third release in our series of rotating draft-only IPAs for the year. BTTF is a departure from the previous two releases in the series: Tall Guy IPA and Rainbows & Unicorns. Those two are beers we’ve brewed a number of times and have more or less “set” recipes. By contrast, Back to the Future is a beer that always changes, both each year and– in this year’s incarnations– each batch.
Since I am a Serious Journalist (TM), I felt that just quoting extensively from that blog post was inadequate. For true value-added content, you need Ben to elaborate on some of the things he mentions in that post--and I'm just the journalist to cut-and-paste the replies he sent to me via email. All kidding aside, this is cool stuff and worth your attention. Even a beer so dominated by a single ingredient can be inflected by other ingredients and techniques. Ben discusses the way flaked grains, water treatments, new hop varieties, and yeast strains can transform an IPA. Read on...

Ben started by noting what the last iteration of Back to the Future experimented with:
Specifically, we used BTTF 2015 to explore some questions we had about the use of flaked grains in IPAs. We also trialed a much softer water profile than we normally use with our IPAs. As with any trial, there were parts of the 2015 version that we liked and learned from, and elements that we didn’t. The things that we liked are now incorporated into many of our other hoppy beers. Both Lunch Break and Tall Guy use a good portion of flaked barley in the malt bill, for example. The hops that we used BTTF 2015– Ella and Azacca– have both found a home in our hop schedules for several other beers, including Hop Delivery Mechanism and Imperial Red.
To which I asked about both the flaked grains and soft water.  Ben comments:
I think there is a lot of emphasis amongst brewers these days, especially East Coast brewers, on flaked grains. They tend to use a lot of wheat and oats. We'll use all three (as well as flaked corn and flaked rice, in other beers) in hoppy beers, but I think we tend to use flaked barley more than the other flaked grains because of its more neutral character. Flaked wheat and flaked oats are great but tend to be very characterful; flaked corn (which we use in our Coconut IPA) and flaked rice (Rainbows & Unicorns) are also great. They all help round out body with some light grain character that allows hops to shine.  

Softer water is still a subject of debate within Breakside. Generally, we have come to favor a slightly Burtonized water profile for most of our hoppy beers. When we first opened, I used a classic Burton ratio (10:1 sulfate-to-chloride) on most hoppy beers. Over time, we've backed off on that in an effort to allow the finish to come off a little softer and let the hop flavor linger into the aftertaste. Most of our core beers are still 5:1 sulfate-to-chloride or higher (Wanderlust, Breakside IPA, and IGA are all pretty Burtonized at 8:1), but many of the new recipes we've worked on go down to the 3:1 range. We have tried a few pub beers with a very soft water profile (no Burtonizing or a chloride-heavy profile), and that gets a little flabby for our own preferences. BTTF uses the 3:1 profile, which, in my mind, optimizes hop flavor and a refreshingly snappy finish.
Water is something I need to address seriously at some point. When I was speaking with Nick Arzner on Friday, he mentioned this issue as well. He'd just done a collaboration with Great Notion. He also mentioned that they go for heavy chloride in their water to soften the palates of their "New England" IPAs. This, Nick suggested, was one of the most important ways these beers were distinguished from West Coast IPAs. 

Ben continued in his blog post discussing the newer hops they've been using.
This year, we’ve revived BTTF in the same spirit, brewing it with combinations of hops that we think have a lot of promise and using this beer as an opportunity for us to explore some “new directions” in making IPAs. Distilling it down to 3 key areas, this year’s Back to the Future IPAs are exploring the following territory: Pairing a new and interesting hop (Topaz, Lemondrop, Idaho 7) with hops that are already beloved (Mosaic, Citra, and Ella). Each batch of this beer focuses on a different combination of those hops. The first batch, which is currently on the market, is heavy on Topaz and Mosaic. The second round of brews will be mainly Citra and Lemondrop. The final batches– the ones that will be hitting the market in August– will use Ella and Idaho 7.
I know that the brewers at Breakside have novel hopping regimes based on whether they think a hop is "punchy" (spiky, sharp flavors) or "soft." I asked him how these new hops behaved.
Topaz is a lot like Galaxy but without the intense stone fruit character; it comes off as a little waxy/petrol the way many Southern Hemisphere hops do, but it has some nice underlying tropical notes. Lemondrop is very citric, as advertised-- kind of like a super Cascade. And Idaho 7 is reminiscent of a softer Centennial-- lots of lemongrass and Fruity Pebbles for me. Culmination uses it a lot in their Urizen Session IPA. I'd say that Topaz is very punchy, Idaho 7 pretty punchy, and Lemondrop soft. 
Finally, Ben talked about the interplay between yeast strains and hop expression. He writes that Breakside is "using a different yeast strain with this beer this year, and it seems to respond to American hops differently than our normal house ale strain." This is not just a matter of the way different flavors inflect each other, like blending colors. There's an actual biochemical process that happens in which hop compounds are transformed during fermentation--an issue I've written about recently. Ben expanded:
I think that the most interesting part of this whole experiment might be the use of a non-traditional "West Coast" yeast, much in the same way that the East Coast guys are favoring English yeasts for their IPAs. There's some real digging to be done about yeast selection and the future of American IPA.

Monday, July 18, 2016

A Good, Old-Fashioned News Roundup

Been awhile since so much stuff came along that I felt it merited a round up, but there you have it. (Nothing here about Cleveland, either--I promise.)

1. Puckerfest!
One of the best events of the year arrives in Portland tomorrow--Belmont Station's annual celebration of sour, Puckerfest. The lineup:
  • Tuesday, July 19 - Breakside (with appearances by Ale Apothecary, Alesong, Boneyard, the Commons, Culmination, Rogue, Upright).

  • Weds, July 20 - Gorge Night, featuring Double Mountain's annual Kriek releases (including a keg you can't even get in Hood River), Logsdon, pFriem, and Solera.
  • Thurs, July 21 - Belgian Giants. Rodenbach Alexander (!) and Grand Cru, Cantillon Iris and Gueuze, Hannsens Oude Lambik, Bockor Cuvee des Jacobins Rouge, and Liefmans Goudenband.
  • Friday, July 22 - Cascade. 
  • Saturday, July 23 - Block 15 & De Garde
  • Sunday, July 24 -  Califorina breweries. Almanac, Bear Republic, Firestone Walker, Green Flash, Lost Abbey, Russian River.

2. Hop Acreage Expands 18.5%
American IPAs are great for beer drinkers--and even better for hop growers. Brewers are now using absolutely crazy amounts of hops when they make IPAs, and that means hop acreage has had to expand to keep up with demand. This is from the Hop Growers of America:
After a 15.4% increase in acres harvested in the US in 2015, a 10.2% increase in 2014, a 10.3% increase in 2013, and a 7.2% increase in 2012, acreage has jumped up once again. For the second year in a row, U.S. hop acreage has surpassed previous records to reach all time highs. With 53,213 total acres strung for harvest in the U.S., that’s a whopping 8,303 new acres from 2015 – a 18.5% increase.
It is whopping, too. In 2004, which looks like a serious low tide for hop-growing, the US grew only 27,742 acres--almost exactly half the acres it grew in 2015. A few interesting notes:
  • Zeus (21%), Willamette (21%), CTZ (18%) and Galena (17%) were the big cultivars back in 2005. There were just 6% of Cascades.
  • Variety was much more pronounced in 2015. The biggest cultivars were: Cascade (14%), Centennial (9%), and CTZ (9%). 
  • Hop acreage outside the Northwest increased 64% and is now 4% of all acreage. Michigan, with 650 acres, is leading the pack.

3. The Price of a Beer
This last one is not much more than a link, but it's a good one. Care to guess how the price of a pint of beer stacks up now to any time in the past fifty years? (Hint: this is one way you don't want to make America great again.) Interesting graph for those who find graphs interesting.

Friday, July 15, 2016

Naive Pleasure

Something's not quite right this summer. There's a sour mood in the air, the feeling of confusion and conflict. Social media has a mean edge. I could be speaking about politics, but the same is true with beer. We have passed out of the fun stage of infatuation and have entered the period Sartre called "the age of reason"--the loss of the simplicity of youth. Or perhaps the scene in the Matrix is a better analogy. The one where Neo is offered the chance to embrace the harsh truth of reality (the red pill), or take the blue pill and slide back into a blissful fiction. Too many of us have eaten the red pill, and we sink into the sludge of buyouts, lawsuits, sales reports, and purity tests.

But these analogies are inexact. The one great thing about beer is we can turn off the discursive mind and slide into the emotional mind. A nice beer on a sunny day, just you and your senses, falling into a blissful absorption of beer. There are many ways to do this--as a drinker, as a homebrewer, or, if you're lucky enough to be a writer, as a kind of motivated fan.

I'm off to Block 15 today to spend some time with Nick Arzner, one of my favorite brewers. We're going to spend some time today discussing his projects, process, and philosophy, and I will have the joy of just listening. (With luck you'll be able to hear part of our discussion, because I'm hoping to get some tape of Nick discussing the art of blending for the podcast.) One of the great things about writing about beer is that you get to hang out with brewers and learn about how they think about and make beer. At some point, I'll need to turn our conversation into something with shape and form, but the conversation itself should be pure pleasure.

We probably need to spend more time rediscovering that sense of naive pleasure that drew us to beer in the first place. There is plenty of drama and conflict in the beer world to sustain a million tweets, but that is decidedly not why I started writing about beer. Summer itself is a time of uncomplicated pleasures--bare skin, dime-store novels, popcorn blockbusters, tall glasses of cold beer.

Happy Friday, everyone--