Wow. I think the different carton each year is neat, but with the name and label recognition Deschutes has now, I think they're actually hurting themselves by having a label that normal human beings aren't even able to look directly. You have to really look for it and know what it is, since the writing on the carton is basically illegible.
NOTE: Blogspot has been eating some comments, and there doesn't seem to be anything I can do about it. IF your comment doesn't appear, it's not you, it's not me, it's the genuiuses at Google. Sorry--