- He thinks sales of imports are down, as are national micros like Sam Adams and Sierra Nevada.
- He thinks the only windfall is in the "value segment" (PBR and the like).
- A big factor in Oregon's situation may be pub and restaurant sales, which account for just about half the beer sales. He wonders if the shift is coming as people forgo the $5 pint and buy an eight-dollar sixer instead.
- It's hard to know how bad things will get, but summer sales should be illustrative. If sales remain poor, it could mean we're in for a long down period. If they show signs of rebounding, that will be good news for breweries who make the bulk of their money during the sunny months.
Drinking: Thundercone Fresh Hop Ale
1 hour ago