- Overall beer volumes are down 4.1%.
- Bud Light volumes down 8.6%, losing an entire share point. Pricing up 67 cents per case.
- Budweiser down 13.8%, losing an entire share point. Pricing up 78 cents a case.
- Miller Lite down 11.5%, losing 0.6 share, with pricing up 79 cents per case.
- Corona Extra down 4%, flat share, but with pricing down 74 cents a case.
- Heineken down 12.8%, share 0.2, with pricing up 34 cents a case.
Maybe the third leg that holds the stool up is the two in-between brands that defy categorization, the brands that are neither premium nor craft nor sub-premium nor import. I'm talking about Yuengling and Pabst Blue Ribbon, and both are doing great. Yuengling and PBR are both up 31% in July on similar off-premise bases, with Yuengling up 85 cents a case and PBR up 90 cents a case.As a discussion point, let's hear theories about why Pabst and craft beer are doing well while Bud and Corona are tanking. Don't get too cocky, either: for added points, you must explain why Coors Light has avoided Bud's fate and managed to eke out a 1.1% gain. Good luck!
(Hat tip: Lisa Morrison)