In service of this theme, here's a teaser from the interview. It goes to show how things have changed. Karl has just returned from a trip to Europe, and when we were talking about America's status, he offered this insight.
"[T]he brewing world used to completely dismiss American hops—and now those American aromatic hops are highly sought after by brewers from all over the UK. The ones in Europe are a little bit stuck because they’ve really painted themselves into a corner—this is what pilsner tastes like. This is the problem with lager beers; they’re so well-defined. When you make a pilsner, everyone knows exactly what it should taste like. When you start putting Cascades and Amarillos and Simcoes in there, it’s not a pilsner anymore—it’s something weird. You better call it an ale at that point, because nobody’s going to know what it is.It's a little mind-boggling to think of the men at Scheider tippling a Northwest beer. I have had a similar reaction to Schneider Weisse, but I never expected the reverse to be true. Goes to show the importance of local culture in producing beer. Twenty five years and they're enjoying BridgePort in Bavaria!
"I went to Schneider Brewery a couple weeks ago and the lab guy was showing us through, and he absolutely loves this kind of stuff. I sent him a case of our IPA, our Hop Harvest, and our Hop Czar. I just got an email back from him and he said, “Oh my God, this stuff is just great—it’s like nectar. Right now we’re all sipping your Hop Czar, and it’s like nectar.” They can’t get that [kind of beer].
"[In 1984] we were copying their beers. I think the future of craft brewing in America is that we’re in the driver’s seat. We’re not in the back seat trying to copy someone else. It’s fun to see."