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Friday, August 20, 2010

Obvious Finding of the Day

Have a gander at this earth-shattering "discovery": hooch makes people more attractive. This from researchers (who just have to be sociologists) who got--I kid you not--undergrads drunk before testing them:
Halsey found that as we drink, we lose our ability to perceive asymmetry. Essentially, the drunker you get, the more attractive everyone around you gets.
Before you start to decry this as more stimulus spending gone wrong, though, note: the researchers were British, and squandering the Queen's pounds. Imagine if the funds supporting that research had gone to, oh, I don't know, fund a study on linalool, say? But then how would the findings get retweeted ten thousand times?

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