To this comment (highlighted to draw the reader's eye):
A few months ago I got into a fair amount of trouble for some comments I made on the subject and exercise of blogging about beer. And while I had intended the comments to relate to my own experience in the medium and not so much to that of non-professional writers, it struck a particular nerve with these bloggers. Over the last few months I have attempted to spend more time reviewing the work of citizen beer bloggers. The result, sadly, is not a more profound understanding of the medium but a reinforced confidence and parallel to my views on beer writing as a whole. I’ve simply not come across many unique or distinctive voices in this new online community of writers. It tends to be more of the same sort of repetitive and highly personalized content experienced in the wider market of beer writing available to consumers.I offer this example (highlighting a certain pronoun):
While pondering this advice:
For BA’s 50th issue anniversary, I had originally intended to write about the state of beer writing in the United States but, as often happens, I became sidetracked into a different but related topic area. As the topic corresponded in part to the state and nature of this blog, I figured this was as good a place as any to offer the thoughts.I often find myself reading books by wine, spirits, and food writers. I have collected hundreds of them and browse a few every month to see how the other half lives, works, and writes. And in truth, despite receiving subscriptions to many of the beer magazines, I rarely do more than quickly flip through them.... [etc.]
Beer writing is often one long, seemingly endless love song to craft brewers despite some obvious age spots appearing in the mirror.... It’s time for beer writers (both professional and enthusiasts) to take the training wheels off their pens, pencils, and keyboards.And then conclude with this note for the writer of all the above text: irony. And there we'll leave it.