This odd, cool, deeply wonkish video is worth your investment of ten minutes. Fuller's had the rather brilliant idea to reproduce beers from an archive of over 100 years of recipes. The idea almost certainly came from the work of a certain blogger (blogs, as you know, will save us) who has spent years poring through the tight scribblings in ancient brewing logs. But credit Fuller's for not only following Ron's lead and acting on the trove, but endeavoring to create a beer as close as is humanly possible to a 100+ year-old beer. (I especially like the reference to Oregon in the piece.)
If you'd like more background than the video provides, have a look at Ron's post on the subject.
For all the great beer America now brews, we have very little continuity to the old days. Yuengling, maybe, could do something like this, but not many more.