Let's make a game of it. Aside from the obvious--but not quite persuasive--explanation that they sent it to me to get a blog post out of it (there's gotta be far cheaper ways to get press), why did they send it?
I will say this; it's pretty cool. I wouldn't have minded distressing it myself over the course of the next thirty years, but that's a small quibble. As brewery swag goes, it is the largest and most interesting piece I've ever received.