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Thursday, March 08, 2012

Friday Flick(s): Full Sail and Guinness

Today in Flicking, I offer you two good ones. Both are essentially ads, but extremely well-done. In the first, Full Sail has put together a little promo vid about their barrel-aging process (one I discussed here). It's clearly not an objective documentary, you get a nice sense of the brewery. For fans of Barney's ESB, you also get to see the brewer behind the beer.

(Incidentally, when I was at the brewery, Jamie Emmerson slipped me four beers from their personal stash of aging porters/stouts. A few nights back, we tried the '08 Top Sail and '06 Black Gold--both aged in bourbon barrels. These beers age beautifully. The Top Sail was remarkably fresh--not a trace of oxidation--and the flavors had sharp, clear edges. But the '06 was insane. Again, very little evidence of age except in a melding of elements along with the tiniest hint of vinous tartness. If you're buying these for the cellar, you're in for a future treat.)

The Art & Science of Bourbon Barrel Aged Beer from Full Sail Brewing on Vimeo.


Next up, for St. Paddy's, we have a really funny Guinness ad produced, I assume for the English market. When sketch comedy works, it's surreal and sublime. This works. Also, geezers who remember ads from the '70s will appreciate what appears to be an homage to, or at least unintentional resonance with, those old Rainier ads Gordon Bowker put together.


2 comments:

Barry Masterson said...

But you have to wonder, is that Guinness campaign suggesting Guinness drinkers are sheep? :)

I won't get into the whole St. Patrick's Day seems to be St. Arthur's Day thing ;)

Brewglasses.com said...

You are right the Guinness sketch was great. That dry Brit wit usually doesn't do it for me.

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