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Thursday, April 05, 2012

Random Thursday, Japan Edition

Thanks to the eagle eyes of one Matthew DiTullo, we are alerted to this product. Which is definitely not unnecessary. I must get my hands on some of this, immediately.

Kirin Brewing will add frozen draft beer to its Ichiban Shibori lineup for restaurants starting March. The beer itself isn’t frozen, the head of it is. Kirin has developed a special tap that will chill/freeze the head of the beer at 23 degrees Fahrenheit. The frozen part acts a lid to keep the beer cold for up to 30 minutes, and can be eaten as a sorbet. Ichiban Shibori frozen beer will be available in close to 1,000 restaurants in Asia by the end of the year.

The foam machine seen in the video below produces the head by a method called “Frozen Agitation.” Air is blown into the beer to fluff up the head, and then flash chilled. It’s dispensed much like soft serve ice cream.





The genius of scoring the add to "New York, New York" requires no comment.

2 comments:

Matthew DiTullo said...

I can see the Kirin Freeze machine right next to the Pepsi Freeze machine at 7-11 now.

Red Gillen said...

Hey Jeff,

I go to Japan a lot, will check it out. I can't imagine that a lot of the bars/pubs in Japan have the space for something like this...

Red

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