London-based Signature Brew is on a quest to provide concertgoers with unique craft beers, one band at a time. The company, which launched in August 2011, works with musicians to create custom brews tailored to the artists’ specific tastes....You see the problem, right? The quality of the beer is dependent on the band.
The idea behind Signature Brew is simple: Let a band sample a range of beers, write down what its members like and don’t like, and then create a brew specifically for them. McGregor doesn’t have professional brewing experience so he partnered with Titanic Brewery, a microbrewery in Staffordshire, U.K., which gamely creates whatever suds the rock stars request.
British guitar pop band The Rifles volunteered to be the company’s guinea pig. They taste-tested more than 20 beers and then took a trip to Titanic Brewery to learn about the beermaking process. The band pointed to Beck’s and Blue Moon as their top hops influences, then made their request.The idea that comes to me, which, if you've read this far has no doubt come to you, too, is obvious. Find a place where the bands are likely to know good beer and then try this experiment. I am an old man who knows very little about the Rose City's current music scene (Quarterflash still rockin' it?*), and yet I know that there is a homebrewer among the Decemberists. I suspect James Mercer is a porter man. The Thermals are musical and political--surely they like beer.
In any case, I believe the possibilities are richer in Portland than almost any city in the US based on the good band:brewery ratio. Someone should get on this. Gigantic, perhaps? I envision excellent double entendre and cross-marketing possibilities.
On a slightly more serious note, it would really cool to see what kind of beer local bands would come up with.
*A joke. Even I'm not that old. Okay, I am, but I have better taste than that.