- 6-packs: $9.66, down 3 cents (Q1: -.01, Q2: -.02)
- 22-ounce bombers: $5.54, up 30 cents (Q1: +.30, Q2: -.00)
Nevertheless, I am prepared to stride boldly toward the doom and ask a question: are we approaching a bomber bubble?
Psychologically, a big bottle that retails for nearly half the cost of six small bottles sort of seems like a decent deal. It also facilitates sampling from more local breweries. But there is a ceiling here. Who among us hasn't taken a few bombers to the cash register, only to discover we're dropping $25 on three or four bottles? (And then sigh disappointedly when we find they contain fairly average beer later that evening.) At what price does the bubble burst? $5.75, $6, $6.50? I am not quite so foolish as to wander into the doom of that prediction, but I can say confidently that there is a price. And the faster the price rises, the quicker the bubble will burst.
I'll keep watching Bill's PBPI--when the price of an average bomber drops thirty cents, that'll be a sign the bubble is bursting.